Gunther Kress refers to the ‘deep shift taking place in…media and modes of representation’ (Snyder 1997, p. 58). This shift, towards digital media, throws up all manner of issues for our consideration, for example:
- the convergence of various modes of media
- the impact on (and future of) printed media
- the changing face and demands of media audiences
- new media genres such as blogs and how they are used
I have created this blog primarily to consider, discuss and comment upon issues facing the media industry, such as those above. Writing a blog requires some thought. In addition to creating the blog and fussing over design details (more on that later) the content should be planned with the intended audience firmly in mind. I hope my musings prove useful to persons who share my interest in ‘all things media’.
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