‘These kids have been socially conditioned’ appears in a John Naughton article: http://observer.guardian.co.uk/business/story/0,,1945553,00.html which I think acts as a clear signpost to what future media users will look like: ‘resourceful, knowledgeable and natural users of computers and communications technology’.
Indeed, I sit in my armchair and watch – mouth agape – as my four-year old son sits at my computer, boots it up, opens internet explorer, finds Yahoo from favorite bookmarks, types a search word like ‘lion’ (he learnt to spell hundreds of words from a child’s laptop computer toy aged three), scrolls down for images, finds the one he wants and prints it out. And when he gets bored of that, he might challenge and beat me at a round of golf on the Xbox 360!
His older brother just turned six and he’s scarier still; last month he showed his visiting grandparents how to use Skype and a webcam, so they could keep in touch better.
As John Naughton suggests, media folk had better think about the future consumers of media: what they’ll want, how they’ll want it and when they’ll want it.
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